Ericaceae

From eagle-rock.org

The Ericaceae, commonly known as the heath or heather family, is a group of mostly calcifuge (lime-hating) flowering plants. The family is large, with roughly 4000 species spread across 126 genera, making it the 14th most speciose family of flowering plants. There are many well-known and economically important members of the Ericaceae, these include the cranberry, blueberry, huckleberry, azalea, rhododendron, and various common heaths and heathers.

See Ericaceae - Wikipedia